1. Remove your photos and fridge magnets.
Clean, de-cluttered spaces always photograph best. And give your tenants enough notice to have the place tidied up.
2. Take photos before your property has been let.
If you have tenants living in your property it can be difficult to get great photos. If you have photos on file, you can reuse them when it comes time to re-let your place.
3. Lighting will make or break a photograph.
Have the major light source behind you (take the photo pointing away from the window into the room). If you take photos at night, make sure the rooms are well-lit. Never use the pop-up flash on a camera as this creates harsh shadows and looks very unflattering. The same rule applies for the flash on a phone. If possible, use an external flash for fill-in light as this creates the most neutral, bright look.
The left photo has been taken by an amateur. The right photo by Kim Powell, our professional photographer.
4. Shoot from the corners.
You want to get as much of the room in as possible – angle yourself into a corner and diagonally photograph the room.
5. Prospective tenants will want to see the whole property.
Include snapshots of the kitchen, bathroom (toilet seat down!), living area, garden, balcony and any impressive views.
Your pictures should be in ‘landscape’ form (horizontal) as this gives the best impression of space. The wider the better.
7. Stay straight.
Try to keep the camera base (or phone) parallel to the floor or as level as possible. Tilting will cause the straight lines of the room to distort and look odd.
8. Perspective is very important but often ignored.
Shoot from no higher than 5 feet or just below (mid-room level). Shooting too high/too low usually ends up in tilted images or showing too much ceiling or floor. Prospective tenants want to see how spacey a room is, but not the whole ceiling!
9. Keep it natural.
If you’re using a DSLR, make sure the white balance is set to neutral/auto. White walls should look nice and bright, not tinged yellow or blue or green. If you’re using your phone, don’t use any filters or Instagram tricks.
10. Wide angle lenses are best.
But you can also have too much of a good thing. Avoid using fish-eye lenses as they dramatically distort the space and this is very misleading.